Case Study
Product Strategy | UX Design | AI-Assisted Prototyping
Problem
The existing platform focused primarily on analyzing creators already associated with a brand, leaving an opportunity to support the discovery of new creators.
Without an integrated discovery workflow, users could face additional steps when identifying and evaluating potential partnerships.
Approach
I explored how existing audience and engagement data could support a more proactive creator discovery experience. My process included reviewing the platform's existing capabilities, conducting competitive research, identifying a product opportunity, and developing an interactive prototype.
The proposed experience incorporated audience similarity, engagement metrics, and platform compatibility to help users evaluate potential creator partnerships.
Solution
I designed a creator recommendation dashboard that allows users to:
Select an existing high-performing creator as a reference.
Explore suggested creators based on audience similarity.
Compare engagement and audience overlap.
Filter recommendations by relevant criteria.
Save potential leads or initiate outreach.
The feature was designed to integrate naturally into the platform's existing analytics workflow.
Impact
The concept demonstrated how existing analytics data could support additional product functionality and more actionable user experiences. The project strengthened my ability to identify product opportunities, connect user needs with business objectives, and translate complex information into intuitive workflows.
It also reinforced my interest in designing intelligent digital experiences that help users make informed decisions.
